This must be the month of UN’s.
Rocket’s Pep Rally speech on Friday night was about UNbelief … and the St. Louis Social Media Club’s speaker last night, Scott Stratten, talked about UNmarketing!
Here are some fun takeaways from his “engaging” UNmarketing talk!
- People don’t spread meh … they spread awesome!
- Don’t blog just to blog … blog when you have SOMETHING TO SAY!
- The momentum … of said blog, or other various medium … carries through on social media.
- I don’t care how people consume my product, I just want them to consume it!
- My best SEO rule: Write great freakin content! Create the awesome first … then SEO!
- An engagement is more valuable than a click!
- Social Media success/failure doesn’t exist … social media just amplifies things ((makes bad things suck even louder … or good things even better!))
- People do business with people they: Know. Like. Trust.
- What is my ROI on Twitter? Every time you ask this, you kill a kitten. And a unicorn.
- Twitter does not have ROI … it’s about building relationships. Business = Relationships
- DON’T sync Twitter and Facebook … it’s not efficient … it’s LAZY.
- Be Authentic. It takes a thousand tweets to build a reputation, and only one to ruin it!
- If you don’t have time for your medium, remove yourself from the medium.
- Flamed on Social Media? People will stand up for you. People will know who the moron is.
- If the comment is damaging … remove it. If it is constructive … learn from it.
- Don’t piss off the geeks … we having nothing to do all day …
(sitting in front of computer in Mother’s basement … haha.)
Want to hear more of what Scott has to say? Check out his UNmarketing blog!