This must be the month of UN’s.

Rocket’s Pep Rally speech on Friday night was about UNbelief … and the St. Louis Social Media Club’s speaker last night, Scott Stratten, talked about UNmarketing!

Here are some fun takeaways from his “engaging” UNmarketing talk!

  • People don’t spread meh … they spread awesome!
  • Don’t blog just to blog … blog when you have SOMETHING TO SAY!
  • The momentum … of said blog, or other various medium … carries through on social media.
  • I don’t care how people consume my product, I just want them to consume it!
  • My best SEO rule: Write great freakin content! Create the awesome first … then SEO!
  • An engagement is more valuable than a click!
  • Social Media success/failure doesn’t exist … social media just amplifies things ((makes bad things suck even louder … or good things even better!))
  • People do business with people they: Know. Like. Trust.
  • What is my ROI on Twitter? Every time you ask this, you kill a kitten. And a unicorn.
  • Twitter does not have ROI … it’s about building relationships. Business = Relationships
  • DON’T sync Twitter and Facebook … it’s not efficient … it’s LAZY.
  • Be Authentic. It takes a thousand tweets to build a reputation, and only one to ruin it!
  • If you don’t have time for your medium, remove yourself from the medium.
  • Flamed on Social Media? People will stand up for you. People will know who the moron is.
  • If the comment is damaging … remove it. If it is constructive … learn from it.
  • Don’t piss off the geeks … we having nothing to do all day …
    (sitting in front of computer in Mother’s basement … haha.)
Want to hear more of what Scott has to say? Check out his UNmarketing blog!
Cheers! … and happy engaging!

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